The Honda advert uses the rich and luxerious lifestyle lines of appeal aswell as asparational dreams an fantasy as the vehicals that are on the advert are the types that people would want.
The target audiace for this avert will be older males as men will want to buy the vehicals that are in the advert more than women but it will only be older males that will be able to afford them.
Budwiser advert.
The budwiser advert used comedy lines of appeal as the avert is about a group of mates who are ringing each other up and joking sayng "Whassup" as the advert will be aimed at mainly people who drink Budwiser but mainly at the younger males who will joke arround when having a beer just like the freinds on the advert.
Cheryl Cole advert
The lines of appeal in this avert are self importance , pride beautiful women and luxurious lifestyle The advert uses these lines of appeal to show people what therelife and hair could be like. Lots of shots including extreme close ups of the hair so people can see what the shampoo does to peoles hair and it keeps showing the hair because it is the man purpose of the advert and also people will keep seeing it and ight want there hair to look like that and will need to buy the shampoo.
Task 2.
Hovis advert.
The hovis advert uses different shot of the boy running with the loaf of bread through different times as it shows how long the hovis brand has been in buisness for as this shows that people can trust the brand as it has been arround for a long time. It also shows that generations of familys have used the hovis brand as the peple that the boy is running past are waving at his like to say that they know him.
Task 3.
Different adverts are aimed for different people as an advert will appeal to one person but not to another for example an advert for women's shoes will be aimed a
t women as men will not be interested by the product as they will probably not buy them. target audiences are important so you can get as much of the target audience to see your
advert to get the most people from the target audience
to see adverts adverts can be put on specific channels where most of the audience will be people from the target audience and also the advert can be put on at certain times so most of the target audience will see the advert for example an advert for a ch
ildren's toy will have to be aired
during the day when children will be watching T.V and not at 10 pm as there wont be many children watching T.V then.
Sound is used in many different ways in adverts for television from musi
c in the background Voice overs,sound effects and music beds they are important as they need to fit in with the advert if there was a advert for a heavy metal band they would want some of the bands music to be played so it fits with the advert. Voice overs are important fo
r an advert because you nee the right voice over for what you are advertising if you were to a
dvertise a product from a certain region of the country like
a yorkshire pudding you would want a yorkshire accent for a voice over. Sound effects are another thing that is important in an adverts because this helps with the advert if there was a comedy advert sound effects would be important for if they made a joke ther
e would be laughing. Silence isn't relay used in adverts as the company is paying for the time so they wont want to wast it by having silence in the advert.
Task 4. Who are the ASA.
The ASA are the advertising standards authority their main job is to deal with complains about adverts and to take action if they feel an advert should be bann
ed. The ASA deals with complaints on all types of advertising includin
g T.V Newspaper and Radio the ASA reviews adverts weather they have broken the BCAP codes the BCAP codes are a list of rules that cannot be broken when advertising some of them are. If advertising to children about price you cannot say "only" or "Just" as this will make the child
ren think it is relay cheap and want it. Also adverts cannot racially discriminate people as a
dvertisements must not include any material which might reasonably be construed by ethnic minorities to be hurtful or tasteless.
Task 5.
http://www.blogger.com/post-edit.g?blogID=1561058587244514827&postID=5927122695076856641
Task 8.
PROJECT:Client Brief
TV Advertisement for Pudsey grangefield school Design technology department.
Prepared by: Tom Milnes
Tom.milnes05@hotmail.co.uk
Background/overview
Pudsey grangefield has recently opened a new school with excellent facilities
This advert will show the construction department facilities.
What is the objective or purpose of the ad.
The purpose of the ad is to show the equipment and tools available fo
r students studying construction.
Target Audience. Who are we talking to?
The target audience is children in year 6 waiting to join high school and students in year 9 and 11 going into year 10 and 12.
What’s the single most important thing to say?
The most important thing to say is the possibilities when studying construction and show what you can do in thelession
What are the supporting rational and emotional ‘reasons to choose this s
ubject?
The emotional and rational reasons to choose this subject is that they will be learning technology in a new school and it will really help them improve there s
kills in this area.
Consumer insights:
I will put VOXPOPS of student currently studying the subject to say what the
y like about it
Creative thought starters:
"You will enjoy your work"
"Action, energy, enjoyment"
Mandatory Details:
Pudsey Grangefield school
Richardshaw lane
Pudsey
Budget: £1200
This will cover…….
Camera hire =
Handheld video camera 5-day rent - £50
Edirol R-09h 5-day rent £150
Recording Studio = £30 per hour (2 hours) = £60
Actors= £50 per hour (Std equity card) (2 for 5 hour
s) £500
Task 9: Create a questionnaire consisting of 6-10 questions. Remember the resu
lts that you are looking for should help you when you come to plan your TV advert
.Questionnaire
1. What advert jingle do you find most memorable?
(Go compare Dell (lollypop) Mcdonalds cadburys (Monkey playing drums)
2. What is your favorite advert of all time?
Nike (ole) Iron Bru (snowman) Coca-Cola (Christmas)
Cadburys (Monkey) John smiths (Peter Kay)
3. Do you think adverts are better with a narrative?
4. Do you like adverts with celebrities endorsing products in them?
5. What is your favorite advert genre?
( Action comedy horror romance)
6.Do you feel a tag line is important in an advert?
Task 9 continue: Enter the results from 2 or 3 questions into excel and create some graphs that will help highlight your most pertinent results….
What TV advert jingle do you find most memorable?
What do you like to see the most in adverts?
I like to see adverts that are funny because I don’t watch adverts to get entertained like TV so it makes them more enjoyable.
If a celebrity is endorsing a product does it make you want to buy it more?
No not really most of the time if I want something I buy it not just because
a celebrity is endorsing it.
It depends on what the product is I wouldn’t rush out and bu
y something I don’t need just because a celebrity is holding it on adverts but if it was something I would find useful I might buy it.
Are there any adverts that you will remember forever and why?
I will always remember an old Nike advert where lots of famous football players were playing on the streets I really liked this adverts as it had all my favorite pl
ayers in and I liked all the skills and tricks they were doing.
w that most of this age group watches this would be hard as year nines will watch different shows than year elevens and also parents but also it would be good to show it during a show parents will watch as if they think it is a good subject they will tell their child about it.
Task 14 : Produce a record of your initial ideas that covers….
Factors of persuasion and lines of appeal - Successful career prospects, friendly atmosphere to work in, aspirational subject and expert construction teachers
Narrative -
Music - Slow Calming music
Characters - Subject staff and students in the lesion.
Style -
Task 15: Complete a treatment for your TV advert that covers the following in detail….
I propose to make an advert to advertise the subject of Construction and design in Pudsey grangefield school the lines of appeal that i will try to use are to make people get exited and feel positive abut the subject as it is a subject with a lot of options not just to take as a subject but as a career with several different courses to do at school but with qualifications there are lots of job options but also t is a fun and interesting subject with Pu
dsey grangefield having some of the best facilities around we need to use these lines of appeal as well with students and staff talking positively about the subject so people think the subject is interesting and fun.
also about career options so if people see that there is a high numb
er of A to C results people will know the teachers are very good and also the equipment is very good and also if they see a job they will want to do in the future they may take the subject.
Task 16: Write a report with screen-shots, detailing the equipment and software you will be using and how you intend to use it.
For our advert the equipment that we will use will be a Panasonic DVX-100-B video camera Edirol R-09 voice recorder and a tripod. we will use the camera for most of the filming but may use the smaller Flip camera as the Panasonic has better so
und quality but we will be using the voice recorder to get p
eoples vies of the subjects and we will use the tripod so that the camera is still and is not moving from side to side as this will make it look less professional.
i-Movie is where we will import our video into to cut it down and cut out all the parts we don't need. Then finally Final-cut express will be the software we
use to add effects and final touches to our video.
The people that will be involved in our advert will be camera man sound man mainly as well will both be doing all the work we will both do some filming and both do all the editing together so we both no what we want in our advert and what it will be like.
Task 17: Create a storyboard for your production
Task 18: You must create a production schedule, this will help you set some targets and will also keep everybody who is in the production, informed of what is happening when.
